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An Integrative Approach to Innovation Management

Zacharias, Nicolas.

An Integrative Approach to Innovation Management Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness / [electronic resource] : by Nicolas Zacharias. - Wiesbaden : Gabler, 2011. - digital.

ISBN: 9783834970428

Standard No.: 10.1007/978-3-8349-7042-8 doi

Subjects--Topical Terms:
Economics.
Economics/Management Science.
Innovation/Technology Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658.514

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