An Integrative Approach to Innovation Management [electronic resource] : Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness / by Nicolas Zacharias.

By: Contributor(s): Material type: TextTextPublication details: Wiesbaden : Gabler, 2011.Description: digitalISBN:
  • 9783834970428
Subject(s): Additional physical formats: Printed edition:: No titleDDC classification:
  • 658.514 23
LOC classification:
  • HD28-70
Online resources: In: Springer eBooks
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