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User Generated Branding

Arnhold, Ulrike.

User Generated Branding Integrating User Generated Content into Brand Management / [electronic resource] : by Ulrike Arnhold. - Wiesbaden : Gabler, 2010. - digital.

ISBN: 9783834988577

Standard No.: 10.1007/978-3-8349-8857-7 doi

Subjects--Topical Terms:
Economics.
Marketing.
Economics/Management Science.
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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