User Generated Branding [electronic resource] : Integrating User Generated Content into Brand Management / by Ulrike Arnhold.

By: Contributor(s): Material type: TextTextPublication details: Wiesbaden : Gabler, 2010.Description: digitalISBN:
  • 9783834988577
Subject(s): Additional physical formats: Printed edition:: No titleDDC classification:
  • 658.8 23
LOC classification:
  • HF5410-5417.5
Online resources: In: Springer eBooks
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