Response
Geller, Lois K., 1944-
Response the complete guide to profitable direct marketing / [electronic resource] : Lois K. Geller. - Rev. and expanded. - New York : Oxford University Press, 2002. - xxi, 360 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Direct marketing.
Marketing.
Electronic books.
HF5415.126 / .G45 2002eb
Response the complete guide to profitable direct marketing / [electronic resource] : Lois K. Geller. - Rev. and expanded. - New York : Oxford University Press, 2002. - xxi, 360 p. : ill.
Includes index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Direct marketing.
Marketing.
Electronic books.
HF5415.126 / .G45 2002eb