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Accidental branding

Vinjamuri, David, 1964-

Accidental branding how ordinary people build extraordinary brands / [electronic resource] : David Vinjamuri. - Hoboken, NJ : John Wiley & Sons, Inc., c2008. - xii, 212 p.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Branding (Marketing)--United States--Case studies.
Entrepreneurship--United States--Case studies.
Serendipity--United States--Case studies.
Businesspeople--United States--Biography.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1255 / .V56 2008eb

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