Accidental branding (Record no. 98466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01379nam a2200337Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000109316 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171002055733.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070927s2008 nju sb 001 0ceng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2007039475 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470165065 (cloth) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10296407 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)611583349 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaPaEBR |
| Transcribing agency | CaPaEBR |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .V56 2008eb |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vinjamuri, David, |
| Dates associated with a name | 1964- |
| 245 10 - TITLE STATEMENT | |
| Title | Accidental branding |
| Medium | [electronic resource] : |
| Remainder of title | how ordinary people build extraordinary brands / |
| Statement of responsibility, etc. | David Vinjamuri. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 212 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Palo Alto, Calif. : |
| Agency responsible for reproduction | ebrary, |
| Date of reproduction | 2009. |
| Note about reproduction | Available via World Wide Web. |
| -- | Access may be limited to ebrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Geographic subdivision | United States |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship |
| Geographic subdivision | United States |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Serendipity |
| Geographic subdivision | United States |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Businesspeople |
| Geographic subdivision | United States |
| Form subdivision | Biography. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ebrary, Inc. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://site.ebrary.com/lib/daystar/Doc?id=10296407">http://site.ebrary.com/lib/daystar/Doc?id=10296407</a> |
| Public note | An electronic book accessible through the World Wide Web; click to view |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 170314 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Electronic Book |
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