Advertising management / (Record no. 13322)

MARC details
000 -LEADER
fixed length control field 00941cam a2200289 a 4500
001 - CONTROL NUMBER
control field 0000025257
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002015836.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 860730s1987 njua b 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 86020520
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130160490
035 ## - SYSTEM CONTROL NUMBER
System control number 86020520
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency BNjogu
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A13 1987
Classification number HF5823
Item number .A13
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 19
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc. David A. Aaker, John G. Myers.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c1987.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 564 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.,
Dates associated with a name 1933-.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060628
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5823.A13 1987 BK012340 09/28/2017 09/28/2017 General Collection item