Advertising management / David A. Aaker, John G. Myers.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987.Edition: 3rd edDescription: xii, 564 p. : ill. ; 24 cmISBN:
  • 0130160490
Subject(s): DDC classification:
  • 659.1 19
LOC classification:
  • HF5823 .A13 1987 HF5823 .A13
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5823.A13 1987 (Browse shelf(Opens below)) Available BK012340

Includes bibliographies and index.

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