Brand, identity and corporate reputation / (Record no. 183134)

MARC details
000 -LEADER
fixed length control field 01971nam a2200445 i 4500
001 - CONTROL NUMBER
control field 0000194001
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002070034.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150616t20152015enka ob 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781784419431
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781784419448 (e-book)
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11059923
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .B736 2015eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
245 00 - TITLE STATEMENT
Title Brand, identity and corporate reputation /
Statement of responsibility, etc. guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [Bradford, West Yorkshire, England] :
Name of producer, publisher, distributor, manufacturer Emerald,
Date of production, publication, distribution, manufacture, or copyright notice [2015]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2015
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (115 pages) :
Other physical details illustrations.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Marketing Intelligence & Planning,
International Standard Serial Number 0263-4503 ;
Volume/sequential designation Volume 33 Number 2
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lim, Ming,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Machado, Joana Cesar,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Iglesias, Oriol,
Relator term editor.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title Brand, identity and corporate reputation.
Place, publisher, and date of publication [Bradford, West Yorkshire, England] : Emerald, c[2015]
Physical description approximately 115 pages
Series data for related item Marketing Intelligence & Planning ; Volume 33 Number 2
International Standard Serial Number 0263-4503
International Standard Book Number 9781784419431
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ebrary.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=11059923">http://site.ebrary.com/lib/daystar/Doc?id=11059923</a>
Public note An electronic book accessible through the World Wide Web; click to view
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 170314
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book

No items available.