Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.

Contributor(s): Material type: TextTextSeries: Marketing Intelligence & Planning ; Volume 33 Number 2Publisher: [Bradford, West Yorkshire, England] : Emerald, [2015]Copyright date: ©2015Description: 1 online resource (115 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781784419448 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Brand, identity and corporate reputation.DDC classification:
  • 658.827 23
LOC classification:
  • HF5415.1255 .B736 2015eb
Online resources:
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Includes bibliographical references.

Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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