Factors affecting newspaper readership in a competitive environment (Record no. 188653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaDUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171115162205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171115b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Awino, Gilbert |
| 245 ## - TITLE STATEMENT | |
| Title | Factors affecting newspaper readership in a competitive environment |
| Remainder of title | a comparative study of Taifa leo newspaper and the two leading daily newspapers - Daily Nation and The Standard |
| Statement of responsibility, etc. | Gilbert Awino |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi |
| Name of publisher, distributor, etc. | Daystar University |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 77 p . : |
| Other physical details | ill |
| 500 ## - GENERAL NOTE | |
| General note | A thesis presented to the School of Communication, Language and Performing Arts of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Newspaper reading |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Readership surveys |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| Classification part | PN4888 |
| Item part | .K4A95 |
| Call number prefix | THES |
| Call number suffix | 2016 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Africana/Special Collection | Nairobi Campus | Nairobi Campus | Africana & Special Collection | 10/01/2017 | Daystar University | Donation | 2500.00 | THES PN4888.K4A95 2016 | BK0104615 | 11/15/2017 | 11/15/2017 | Theses |