Marketing research / (Record no. 200256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01305cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19979157 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaDUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210323020043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170907s2017 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017302662 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0134167406 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780134167404 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn920736962 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDXCP |
| Language of cataloging | eng |
| Transcribing agency | DUL |
| Description conventions | rda |
| Modifying agency | jkimani |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burns, Alvin C., |
| Relator term | author |
| 9 (RLIN) | 7546 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | Alvin C. Burns, Ann Veeck, Ronald F. Bush. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 459 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (pages 431-445) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 7547 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Veeck, Ann, |
| Relator term | author |
| 9 (RLIN) | 7549 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Ronald F., |
| Relator term | author |
| 9 (RLIN) | 7550 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection item |
| Classification part | HF5415.2 |
| Item part | .B779 |
| Call number suffix | 2017 |
| Koha issues (borrowed), all copies | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection | Athi-River Campus | Athi-River Campus | Open Shelves | 08/13/2019 | Hinesh | 5312.00 | HF5415.2.B77 2017 | BK0107769 | 08/13/2019 | 08/13/2019 | General Collection item | ||||||||
| Library of Congress Classification | General Collection | Athi-River Campus | Athi-River Campus | Open Shelves | 08/13/2019 | Hinesh | 5312.00 | 2 | HF5415.2.B77 2017 | BK0107770 | 12/05/2019 | 08/13/2019 | General Collection item | 12/04/2019 | ||||||
| Library of Congress Classification | General Collection | Athi-River Campus | Athi-River Campus | Open Shelves | 08/13/2019 | Hinesh | 5312.00 | 2 | HF5415.2.B77 2017 | BK0107771 | 11/25/2019 | 08/13/2019 | General Collection item | 10/08/2019 | 2 | |||||
| Lost (Reported) | Library of Congress Classification | General Collection | Nairobi Campus | Nairobi Campus | Open Shelves | 08/13/2019 | Hinesh | 5312.00 | 1 | HF5415.2.B77 2017 | BK0107772 | 07/07/2020 | 08/13/2019 | General Collection item | 07/07/2020 | 08/01/2020 | ||||
| Library of Congress Classification | General Collection | Nairobi Campus | Nairobi Campus | Open Shelves | 08/13/2019 | Hinesh | 5312.00 | 3 | HF5415.2.B77 2017 | BK0107773 | 11/23/2024 | 08/13/2019 | General Collection item | 10/22/2024 |