Advertising Progress : (Record no. 233145)

MARC details
000 -LEADER
fixed length control field 03054cam a22005414a 4500
001 - CONTROL NUMBER
control field musev2_72714
003 - CONTROL NUMBER IDENTIFIER
control field MdBmJHUP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240815120810.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||nn|n
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190830t20191998mdu o 00 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781421434193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780801866456
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780801858413
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781421434186
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781421434179
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1137749327
040 ## - CATALOGING SOURCE
Original cataloging agency MdBmJHUP
Transcribing agency MdBmJHUP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Laird, Pamela Walker,
Dates associated with a name 1947-
Relator term author.
245 10 - TITLE STATEMENT
Title Advertising Progress :
Remainder of title American Business and the Rise of Consumer Marketing /
Statement of responsibility, etc. Pamela Walker Laird.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Baltimore, Md :
Name of producer, publisher, distributor, manufacturer The Johns Hopkins University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2019
264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Baltimore, Md. :
Name of producer, publisher, distributor, manufacturer Project MUSE,
Date of production, publication, distribution, manufacture, or copyright notice 2020
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2019
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (506 pages):
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Studies in industry and society
500 ## - GENERAL NOTE
General note Originally published as Johns Hopkins Press in 1998.
500 ## - GENERAL NOTE
General note Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
500 ## - GENERAL NOTE
General note The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Part 1.
Title Production as Progress.
Miscellaneous information Ch. 1.
Title Marketing Problems and Advertising Methods as America Industrialized.
Miscellaneous information Ch. 2.
Title Owner-Manager Control of Advertising.
Miscellaneous information Ch. 3.
Title Printers, Advertisers, and Their Products.
Miscellaneous information Ch. 4.
Title Advertising Progress as a Measure of Worth --
Miscellaneous information part 2.
Title Specialization as Progress.
Miscellaneous information Ch. 5.
Title Early Advertising Specialists.
Miscellaneous information Ch. 6.
Title Competition and Control: Business Conditions and Marketing Practices.
Miscellaneous information Ch. 7.
Title The Competition to Modernize Advertising Services --
Miscellaneous information part 3.
Title Consumption as Progress.
Miscellaneous information Ch. 8.
Title Taking Advertisements toward Modernity.
Miscellaneous information Ch. 9.
Title Modernity and Success: Legitimating the Advertising Profession-I.
Miscellaneous information Ch. 10.
Title The Appropriation of Progress: Legitimating the Advertising Profession-II.
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Standardized terminology for access restriction Unrestricted online access
Source of term star
520 ## - SUMMARY, ETC.
Summary, etc. The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
520 ## - SUMMARY, ETC.
Summary, etc. Contains primary source material.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00797511
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Social aspects.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00797762
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicite
General subdivision Aspect social
Geographic subdivision États-Unis
General subdivision Histoire.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision United States
General subdivision History.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Social aspects
Geographic subdivision United States
General subdivision History.
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01204155
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term History.
Source of term fast
Authority record control number (OCoLC)fst01411628
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Project Muse.
Relator term distributor
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Book collections on Project MUSE.
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Full text available:
Uniform Resource Identifier <a href="https://muse.jhu.edu/book/72714/">https://muse.jhu.edu/book/72714/</a>

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