Advertising Progress : American Business and the Rise of Consumer Marketing / Pamela Walker Laird.

By: Contributor(s): Material type: TextTextSeries: Studies in industry and society | Book collections on Project MUSEPublisher: Baltimore, Md : The Johns Hopkins University Press, 2019Manufacturer: Baltimore, Md. : Project MUSE, 2020Copyright date: ©2019Description: 1 online resource (506 pages): illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781421434193
Subject(s): Genre/Form: Online resources:
Contents:
Part 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth -- part 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services -- part 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.
Summary: The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.Summary: Contains primary source material.
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Originally published as Johns Hopkins Press in 1998.

Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.

The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License.

Part 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth -- part 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services -- part 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.

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The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.

Contains primary source material.

Description based on print version record.

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