Process of building a strong brand : (Record no. 28467)

MARC details
000 -LEADER
fixed length control field 01066cam a22002652 4500
001 - CONTROL NUMBER
control field 0000043306
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002021647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090610s xx 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Nmicheni
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5478
Item number .B86
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bwonditi, Nyangiry.
245 10 - TITLE STATEMENT
Title Process of building a strong brand :
Remainder of title an evaluation of a local bank experience /
Statement of responsibility, etc. Nyangiry, Bwonditi.
250 ## - EDITION STATEMENT
Edition statement ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi :
Name of publisher, distributor, etc. Daystar University,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent 112 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Banks and banking
Geographic subdivision Kenya.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Banks
General subdivision branding
Geographic subdivision Kenya.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 090610
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Athi-River Campus Athi-River Campus Africana & Special Collection 09/28/2017   THES HF5478.B86 2006 BK071518 09/28/2017 09/28/2017 Theses
        Nairobi Campus Nairobi Campus Africana & Special Collection 09/28/2017   THES HF5478.B86 2006 BK092698 09/28/2017 09/28/2017 Theses