Go figure! New directions in advertising rhetoric / (Record no. 29050)

MARC details
000 -LEADER
fixed length control field 01816nam a22003492 4500
001 - CONTROL NUMBER
control field 0000044179
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002021814.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100318s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765618016 :
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Jwambua
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number P301.5
Item number .A38G6
245 10 - TITLE STATEMENT
Title Go figure! New directions in advertising rhetoric /
Statement of responsibility, etc. Edward F. McQuarrie and Barbara J. Philips, editors.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Armonk, NY :
Name of publisher, distributor, etc. M. E. Sharpe,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent 330 p :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Language.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rhetoric.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Visual communication.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McQuarrie, Edward F.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Phillips, Barbara J.
787 1# - OTHER RELATIONSHIP ENTRY
Material-specific details GC.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 100318
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   P301.5.A38G6 c2008 BK084101 09/28/2017 09/28/2017 General Collection item  
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   P301.5.A38G6 c2008 BK084011 09/28/2017 09/28/2017 General Collection item Library of Congress Classification
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   P301.5.A38G6 c2008 BK084010 09/28/2017 09/28/2017 General Collection item Library of Congress Classification
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   P301.5.A38G6 c2008 BK083872 09/28/2017 09/28/2017 General Collection item  
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017 0.00   P301.5.A38G6 c2008 BK083849 09/28/2017 09/28/2017 General Collection item  
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017 0.00   P301.5.A38G6 c2008 BK084048 09/28/2017 09/28/2017 General Collection item