The role of branding in maintaining competitive advantage in higher education in Kenya : (Record no. 41006)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01162nam a22002532 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000049775 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Daystar |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171002023936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121105s xx 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Daystar |
| Modifying agency | EOtanga |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .G58 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Githinji, Kennedy Gakuru. |
| 245 14 - TITLE STATEMENT | |
| Title | The role of branding in maintaining competitive advantage in higher education in Kenya : |
| Remainder of title | a case of Daystar University / |
| Statement of responsibility, etc. | Kennedy Gakrur Githinji. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi : |
| Name of publisher, distributor, etc. | Daystar University, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 95 p : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding ( Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding ( Marketing) |
| General subdivision | Case studies. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 121105 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses |
| 989 ## - | |
| -- | 1488783258 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nairobi Campus | Nairobi Campus | Africana & Special Collection | 09/28/2017 | THES HF5415.13.G58 2011 | BK89693 | 09/28/2017 | 09/28/2017 | Theses |