The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University / Kennedy Gakrur Githinji.

By: Material type: TextTextPublication details: Nairobi : Daystar University, 2011.Description: xii, 95 p : illSubject(s): LOC classification:
  • HF5415.13 .G58
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Item type Current library Call number Status Date due Barcode
Theses Theses Nairobi Campus Africana & Special Collection THES HF5415.13.G58 2011 (Browse shelf(Opens below)) Available BK89693

A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing.

Includes bibliographical references and index.

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