International marketing and export management / (Record no. 41028)

MARC details
000 -LEADER
fixed length control field 02290cam a2200373 a 4500
001 - CONTROL NUMBER
control field 0000059471
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191112020008.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110121s2011 enkab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011001761
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015690385
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273743880 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273743880 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn698360714
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency EOtanga
-- YDXCP
-- CDX
-- BWK
-- U2C
-- UKMGB
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .I61
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Albaum, Gerald S.
245 10 - TITLE STATEMENT
Title International marketing and export management /
Statement of responsibility, etc. Gerald Albaum, Edwin Duerr.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England
-- New York :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 990 p :
Other physical details ill. (chiefly col.), col. map ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Duerr, Edwin.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160406
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 1
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF1416.I61 2011 BK0100541 09/28/2017 09/28/2017 General Collection item  
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF1416.I61 2011 BK0100542 09/28/2017 09/28/2017 General Collection item  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 2 HF1416.I61 2011 BK0100543 03/08/2024 09/28/2017 General Collection item 03/01/2024
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HF1416.I61 2011 BK0100544 09/28/2017 09/28/2017 General Collection item