International marketing and export management / (Record no. 41028)
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000 -LEADER | |
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fixed length control field | 02290cam a2200373 a 4500 |
001 - CONTROL NUMBER | |
control field | 0000059471 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20191112020008.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 110121s2011 enkab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2011001761 |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
Record control number | 015690385 |
Source | Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273743880 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273743880 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn698360714 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | EOtanga |
-- | YDXCP |
-- | CDX |
-- | BWK |
-- | U2C |
-- | UKMGB |
-- | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 1# - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF1416 |
Item number | .I61 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/4 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Albaum, Gerald S. |
245 10 - TITLE STATEMENT | |
Title | International marketing and export management / |
Statement of responsibility, etc. | Gerald Albaum, Edwin Duerr. |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow, England |
-- | New York : |
Name of publisher, distributor, etc. | Financial Times Prentice Hall, |
Date of publication, distribution, etc. | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxi, 990 p : |
Other physical details | ill. (chiefly col.), col. map ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Export marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Duerr, Edwin. |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 160406 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Collection item |
Koha issues (borrowed), all copies | 1 |
989 ## - | |
-- | 1488783258 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Athi-River Campus | Athi-River Campus | Open Shelves | 09/28/2017 | 0.00 | HF1416.I61 2011 | BK0100541 | 09/28/2017 | 09/28/2017 | General Collection item | ||||||
Athi-River Campus | Athi-River Campus | Open Shelves | 09/28/2017 | 0.00 | HF1416.I61 2011 | BK0100542 | 09/28/2017 | 09/28/2017 | General Collection item | ||||||
Nairobi Campus | Nairobi Campus | Open Shelves | 09/28/2017 | 0.00 | 2 | HF1416.I61 2011 | BK0100543 | 03/08/2024 | 09/28/2017 | General Collection item | 03/01/2024 | ||||
Nairobi Campus | Nairobi Campus | Open Shelves | 09/28/2017 | 0.00 | HF1416.I61 2011 | BK0100544 | 09/28/2017 | 09/28/2017 | General Collection item |