International marketing and export management / Gerald Albaum, Edwin Duerr.
Material type: TextPublication details: Harlow, England New York : Financial Times Prentice Hall, 2011.Edition: 7th edDescription: xxxi, 990 p : ill. (chiefly col.), col. map ; 25 cmISBN:- 0273743880 (pbk.)
- 9780273743880 (pbk.)
- 658.8/4 22
- HF1416 .I61
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General Collection item | Athi-River Campus Open Shelves | HF1416.I61 2011 (Browse shelf(Opens below)) | Available | BK0100541 | ||
General Collection item | Athi-River Campus Open Shelves | HF1416.I61 2011 (Browse shelf(Opens below)) | Available | BK0100542 | ||
General Collection item | Nairobi Campus Open Shelves | HF1416.I61 2011 (Browse shelf(Opens below)) | Available | BK0100543 | ||
General Collection item | Nairobi Campus Open Shelves | HF1416.I61 2011 (Browse shelf(Opens below)) | Available | BK0100544 |
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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