Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: xxi, 424 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.55 .H357 2009eb
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

"Society for Consumer Psychology"--Cover.

Includes bibliographical references and indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.