Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman.

By: Contributor(s): Material type: TextTextPublication details: Lanham, Md. : Rowman & Littlefield Publishers, 2010.Description: xii, 244 p. : illSubject(s): Genre/Form: DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .B454 2010eb
Online resources:
Contents:
Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.
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Includes bibliographical references and index.

Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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