Marketing research [electronic resource] / Suja R. Nair.

By: Contributor(s): Material type: TextTextPublication details: Mumbai [India] : Himalaya Pub. House, 2009.Edition: Rev. edDescription: 276 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.2 .N35 2009eb
Online resources:
Contents:
pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references.

Includes bibliographical references and index.

pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.