Trust the brand [electronic resource] : corporate reputation management in private banking / Verena A. Knipp.

By: Contributor(s): Material type: TextTextLanguage: English, German Publication details: Hamburg [Germany] : Diplomica Verlag, 2009.Description: 138 p. : ill. (some col.), portSubject(s): Genre/Form: LOC classification:
  • HD59.2 .K55 2009eb
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Cover title.

Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Main text in English, with some German.

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