Luxury China [electronic resource] : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.

By: Contributor(s): Material type: TextTextPublication details: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.Description: xvii, 251 p. : ill., mapSubject(s): Genre/Form: DDC classification:
  • 658.800951 22
LOC classification:
  • HF5415.33.C6 C48 2010eb
Online resources:
Contents:
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
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Includes bibliographic references (p. [241]-243) and index.

Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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