Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.Edition: 2nd edDescription: xiv, 401 p. : illSubject(s): Genre/Form: LOC classification:
  • HD9980.5 .M37 2006eb
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Previous ed.: published as Marketing planning for services. 1996.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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