European business and brand building [electronic resource] / Luciano Segreto ... [et al.] (eds.).

Contributor(s): Material type: TextTextPublication details: Bruxelles ; New York : P.I.E. Peter Lang, c2012.Description: 264 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27094 23
LOC classification:
  • HD69.B7 E97 2012eb
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"The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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