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The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzmán and Oriol Iglesias.

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Material type: Text

TextSeries: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6Publication details: [Bradford] : Emerald Insight, 2012.Description: p. [386]-488Subject(s):

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Electronic books.

LOC classification:

HF5415.153 .C43 2012eb

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An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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