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Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.

By:

Martinez Onaindia, Carlos

Contributor(s):

Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2013.Description: xiii, 209 p. : col. ill., col. portsSubject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/27 23

LOC classification:

HF5415.1255 .M37 2013eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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