Rethinking prestige branding : secrets of the ueber-brands / Wolfgang Schaefer and J. P. Kuehlwein.

By: Contributor(s): Material type: TextTextPublisher: London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2015Copyright date: ©2015Description: 1 online resource (269 pages) : illustrations, photographsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780749470043 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Rethinking prestige branding : secrets of the ueber-brands.DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .S334 2015eb
Online resources:
Contents:
Part 1. One rethinking prestige branding -- Part 2. The seven secrets of ueber-brands.
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Includes bibliographical references and index.

Part 1. One rethinking prestige branding -- Part 2. The seven secrets of ueber-brands.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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