Effect of marketing strategies on competitive advantage in the banking industry: a case of Cooperative Bank Limited / Eva Sheila Karimi Mureithi
Material type:
TextPublication details: Nairobi : Daystar University, 2017Description: xii, 91 pSubject(s):
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Theses
|
Nairobi Campus Africana & Special Collection | Africana/Special Collection | THES HF5415.13.K4M87 2017 (Browse shelf(Opens below)) | Not For Loan | BK0104589 |
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing.
Includes bibliographical references
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