Advertising management / by Rajeev Batra, John G. Myers [and] David A. Aaker.

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754p. : illISBN:
  • 0133057151
LOC classification:
  • HF5823 A13
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Holdings
Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5823A13 1995 (Browse shelf(Opens below)) c.5 Available BK027509
General Collection item General Collection item Athi-River Campus Open Shelves HF5823A13 1995 (Browse shelf(Opens below)) c.4 Available BK027510
General Collection item General Collection item Athi-River Campus Open Shelves HF5823A13 1995 (Browse shelf(Opens below)) c.1 Available BK027483
General Collection item General Collection item Nairobi Campus Open Shelves HF5823A13 1995 (Browse shelf(Opens below)) c.3 In transit from Athi-River Campus to Nairobi Campus since 03/02/2018 BK028295
Book Book Nairobi Campus Processing Center HF5823A13 1995 (Browse shelf(Opens below)) c.2 Missing Not for loan BK028298

Includes index.

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