Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, and Adam Finn.
Material type: TextPublication details: Thousand Oaks, CA : Sage Publications, c2004.Description: p. cmISBN:- 0761930957 (cloth)
- 0761930965 (pbk.)
- 338.4/730223 22
- P96.E25 H67 2004 P96.E25 H67 2004 P96.E25 H67 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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General Collection item | Nairobi Campus Open Shelves | P96.E25H67 2004 (Browse shelf(Opens below)) | c.1 | In transit from Nairobi Campus to Athi-River Campus since 04/01/2023 | BK030144 | ||
General Collection item | Nairobi Campus Open Shelves | P96.E25H67 2004 (Browse shelf(Opens below)) | c.2 | Available | BK030145 |
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P96.E25E8 2008 Western media systems / | P96.E25E8 2008 Western media systems / | P96.E25E8 2008 Western media systems / | P96.E25H67 2004 Media economics : | P96.E57L47 2010 Media and environment : | P96.E57L47 2010 Media and environment : | P96.H36 Handbook of new media : |
Includes bibliographical references and index.
Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.
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