Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, and Adam Finn.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, CA : Sage Publications, c2004.Description: p. cmISBN:
  • 0761930957 (cloth)
  • 0761930965 (pbk.)
Subject(s): DDC classification:
  • 338.4/730223 22
LOC classification:
  • P96.E25 H67 2004 P96.E25 H67 2004 P96.E25 H67 2004
Online resources:
Contents:
Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Open Shelves P96.E25H67 2004 (Browse shelf(Opens below)) c.1 In transit from Nairobi Campus to Athi-River Campus since 04/01/2023 BK030144
General Collection item General Collection item Nairobi Campus Open Shelves P96.E25H67 2004 (Browse shelf(Opens below)) c.2 Available BK030145
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P96.E252U66 Megamedia shakeout : P96.E252U66 Megamedia shakeout : P96.E25E8 2008 Western media systems / P96.E25H67 2004 Media economics : P96.E57L47 2010 Media and environment : P96.E57L47 2010 Media and environment : P96.E57L47 2010 Media and environment :

Includes bibliographical references and index.

Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.

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