Cases in advertising and communications management / [by] Stephen A. Greyser.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, [1972]Description: xvi, 665 p. : illus. ; 24 cmISBN: - 0131184970
- 659.1
- HF5827 .G75 HF5827 .G75
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
General Collection item
|
Nairobi Campus Store | HF5827.G75 (Browse shelf(Opens below)) | c. | Weeded | BK033208 |
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| HF5825.J461 Creative strategy in advertising / | HF5825.V35 2000 The craft of copywriting / | HF5826.5.S37 1989 Advertising media planning / | HF5827.G75 Cases in advertising and communications management / | HF5827.S75 Measuring advertising, readership and results / | HF5837.F43 Advertising that works : | HF6146F3 The language of advertising and T.V. commercials / |
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