Creative strategy in advertising / A. Jerome Jewler.
Material type:
TextPublication details: Belmont : Wadsworth, c1985.Edition: 2nd edDescription: xvi, 304p : illISBN: - 0534038794
- HF5825 .J461
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
General Collection item
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Nairobi Campus Store | HF5825.J461 (Browse shelf(Opens below)) | c.1 | Weeded | BK044730 |
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| HF5821.L35 2005 Principles of advertising : | HF5821.W56 The fundamentals of advertising / | HF5823.B447 Entrepreneur magazine : | HF5825.J461 Creative strategy in advertising / | HF5825.V35 2000 The craft of copywriting / | HF5826.5.S37 1989 Advertising media planning / | HF5827.G75 Cases in advertising and communications management / |
Includes bibliographical references and index.
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