The effects of corporate brand communication on internal publics : a case of Kenya Commercial Bank / Nengapate Wairimu Kuria.

By: Material type: TextTextPublication details: Nairobi : Daystar University, 2010.Description: x, 86 p : illSubject(s): LOC classification:
  • HD30.3 .K87
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A thesis presented to the school of Communication, Languages and Performing Arts of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Arts in Communication.

Includes bibliographical references and index.

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