Corporate communication : strategic adaptation for global practice / Michael B. Goodman, Peter B. Hirsch.

By: Contributor(s): Material type: TextTextPublication details: New York : Peter Lang, 2010.Description: xix, 238 p : ill ; 26 cmISBN:
  • 9781433106217 (pbk. : alk. paper)
Subject(s): LOC classification:
  • .G655 2010 HD30.3 .G655 HD30.3 .G655 HD30.3 .G655 HD30.3 .G655
Contents:
Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging.
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Open Shelves HD30.3.G655 2010 (Browse shelf(Opens below)) In transit from Nairobi Campus to Athi-River Campus since 07/05/2023 BK97155
General Collection item General Collection item Athi-River Campus Open Shelves HD30.3.G655 2010 (Browse shelf(Opens below)) Available BK97154
General Collection item General Collection item Nairobi Campus Open Shelves HD30.3.G655 2010 (Browse shelf(Opens below)) Checked out 05/04/2015 BK97156
General Collection item General Collection item Nairobi Campus Open Shelves HD30.3.G655 2010 (Browse shelf(Opens below)) Available BK97157

Includes bibliographical references (p. [195]-214) and index.

Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging.

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