Marketing information products and services : a primer for librarians and information professionals / editors, Abhinandan K. Jain ... [et al.].

Contributor(s): Material type: TextTextPublication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c1999.Description: xix, 462 p. ; 24 cmISBN:
  • 0889368171 (cover)
Subject(s): LOC classification:
  • Z716.3 .M292 1999 HF5415.124 .M27
Summary: Contributed articles presented at a workshop held in 1994.
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Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.124.M27 (Browse shelf(Opens below)) c. Available BK011573

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HF5415.123.S65 2004 Marketing communications : HF5415.123.S65 2004 Marketing communications : HF5415.123.Y9 2001 Creative marketing communications : HF5415.124.M27 Marketing information products and services : HF5415.1255.T86 Branded male : HF5415.1255.T86 Branded male : HF5415.1255.Y68 2014 Brand media strategy :

"International Development Research Centre.".

Includes bibliographical references.

Contributed articles presented at a workshop held in 1994.

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