Marketing : concepts and strategies / William Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Houghton Mifflin Co., c1991.Edition: 7th edDescription: xxxvi, 774, [66] p. : col. ill. ; 26 cmISBN:
  • 0395433584
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415 .P658 1991 HF5415 .P658  HF5415 .P658 1991
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Holdings
Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.P658 (Browse shelf(Opens below)) c.2 Available BK011675
General Collection item General Collection item Nairobi Campus Store HF5415.P658 (Browse shelf(Opens below)) c. Weeded BK032942

Includes index.

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