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Marketing : concepts and strategies / William Pride, O.C. Ferrell.

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Material type: Text

TextPublication details: Boston, Mass. : Houghton Mifflin Co., c1991.Edition: 7th edDescription: xxxvi, 774, [66] p. : col. ill. ; 26 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Barcode
General Collection item	Athi-River Campus Open Shelves	HF5415.P658 (Browse shelf(Opens below))	c.2	Available	BK011675
General Collection item	Nairobi Campus Store	HF5415.P658 (Browse shelf(Opens below))	c.	Weeded	BK032942

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Includes index.

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