The customer century : lessons from world class companies in integrated marketing and communications / Anders Gronstedt.
Material type:
TextPublication details: New York : Routledge, c2000.Description: xiii, 238 p. : ill. ; 24 cmISBN: - 0415921996 (cloth)
- 658.4/5 21
- HF5718 .G77 2000 HF5718 .G77 HF5718 .G77 HF5718 .G77 HF5718 .G77
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Athi-River Campus Open Shelves | HF5718.G77 (Browse shelf(Opens below)) | c.1 | Available | BK027626 | ||
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Athi-River Campus Open Shelves | HF5718.G77 (Browse shelf(Opens below)) | c.3 | Available | BK027627 | ||
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Athi-River Campus Open Shelves | HF5718.G77 (Browse shelf(Opens below)) | c.1 | Available | BK012200 | ||
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Nairobi Campus Store | HF5718.G77 (Browse shelf(Opens below)) | c.4 | Withdrawn | BK033584 |
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| HF5718.F47 Corporate communications : | HF5718.G77 The customer century : | HF5718.G77 The customer century : | HF5718.G77 The customer century : | HF5718.G84 1991 Essentials of business communication / | HF5718.H57 Readings in business communication : | HF5718.H647 Presentations for decision makers. |
Includes bibliographical references and index.
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