Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Routledge, c2002.Description: viii, 293 p. : ill. ; 24 cmISBN:
  • 0415222737
  • 0415222745 (pbk.)
Subject(s): DDC classification:
  • 659.2/07/2 21
LOC classification:
  • HD59 .D347 2002 HD59 .D347 HD59 .D347 HD59 .D347 HD59 .D347 HD59 .D347 HD59 .D347 HD59 .D347 HD59 .D347 HD59 .D347 HD59 .D347 HD59 .D347 HD59 .D347
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Includes bibliographical references (p. [275]-284) and index.

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