Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1987.Edition: 3rd edDescription: xviii, 718 p. : ill. (some col.) ; 25 cmISBN:
  • 0070347484
Subject(s): DDC classification:
  • 658.8/3 19
LOC classification:
  • HF5415.2 .K53 1987 HF5415.2 .K53
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Holdings
Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Nairobi Campus Store HF5415.2.K53 (Browse shelf(Opens below)) c. Weeded BK032847

Includes bibliographical references and indexes.

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