Marketing strategy and competitive positioning / Graham J. Hooley.

By: Material type: TextTextPublication details: Harlow, England : Prentice Hall, c2008.Edition: 4th edDescription: xviii, 614 pISBN:
  • 0273706977 :
Subject(s): LOC classification:
  • HF5415.127 .H66
Other related works:
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Includes bibliographical references and index.

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