Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type:
TextPublication details: Bedmont : South-Western Cengage Learning, c2010.Description: xx, 668 p : illISBN: - 9780324665314 :
- HF5415.123 .S54
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Athi-River Campus Open Shelves | HF5415.123.S54 2010 (Browse shelf(Opens below)) | Available | BK85315 | ||
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Athi-River Campus Open Shelves | HF5415.123.S54 2010 (Browse shelf(Opens below)) | Available | BK85316 | ||
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General Collection item
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Athi-River Campus Open Shelves | HF5415.123.S54 2010 (Browse shelf(Opens below)) | Available | BK85314 | ||
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General Collection item
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Athi-River Campus Open Shelves | HF5415.123.S54 2010 (Browse shelf(Opens below)) | Available | BK85317 | ||
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Nairobi Campus Open Shelves | HF5415.123.S54 2010 (Browse shelf(Opens below)) | In transit from Athi-River Campus to Nairobi Campus since 08/26/2019 | BK85318 | ||
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General Collection item
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Nairobi Campus Open Shelves | HF5415.123.S54 2010 (Browse shelf(Opens below)) | Available | BK85313 |
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| HF5415.123.P45 Marketing communications : | HF5415.123.P45 Marketing communications : | HF5415.123.S54 2010 Integrated marketing communications in advertising and promotion / | HF5415.123.S54 2010 Integrated marketing communications in advertising and promotion / | HF5415.123.S65 2004 Marketing communications : | HF5415.123.S65 2004 Marketing communications : | HF5415.123.S65 2004 Marketing communications : |
Includes bibliographical references and index.
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