Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi / Richard Mbalya.
Material type:
TextPublication details: Nairobi : Daystar University, 2010.Description: xii, 86 p. : illSubject(s): LOC classification: - HF5415.13 .M33
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Theses
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Athi-River Campus Africana & Special Collection | THES HF5415.13.M33 2010 (Browse shelf(Opens below)) | c | Available | BK94530 | ||
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Theses
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Nairobi Campus Africana & Special Collection | THES HF5415.13.M33 2010 (Browse shelf(Opens below)) | Available | BK88726 |
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| THES HF5415.13.G58 2011 The role of branding in maintaining competitive advantage in higher education in Kenya : | THES HF5415.13.K4I38 2016 Effect of marketing strategies on customer satisfaction among University students : | THES HF5415.13.K4K53 2016 An assessment of strategic marketing practices on market performance of the Kenyan football industry Nairobi. Kenya / | THES HF5415.13.M33 2010 Determining whether branding of locally manufactured car products increases brand preference : | THES HF5415.13.S73T56 2011 Exploration of marketing forces and strategies employed by Sudan small scale business people : | THES HF5415.153.M88 2013 An assessment of activity based costing as a cost leadership strategy : | THES HF5415.16.N63 2013 The effect of relationship marketing strategies on performance in the hotel industry in Kenya : |
A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management.
Includes bibliographical references and index.
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