Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi / Richard Mbalya.
Material type:
TextPublication details: Nairobi : Daystar University, 2010.Description: xii, 86 p. : illSubject(s): LOC classification: - HF5415.13 .M33
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Theses
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Athi-River Campus Africana & Special Collection | THES HF5415.13.M33 2010 (Browse shelf(Opens below)) | c | Available | BK94530 | ||
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Theses
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Nairobi Campus Africana & Special Collection | THES HF5415.13.M33 2010 (Browse shelf(Opens below)) | Available | BK88726 |
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| AFR HF5386.N36 2011 Why have you chosen to be poor when there is so much money in the world : | THES HF5415.1265.A4 O58 2010 Effectiveness of web marketing as a marketing tool for small and medium size enterprises (SMEs) in Nairobi / | THES HF5415.1265.A4 O58 2010 Effectiveness of web marketing as a marketing tool for small and medium size enterprises (SMEs) in Nairobi / | THES HF5415.13.M33 2010 Determining whether branding of locally manufactured car products increases brand preference : | THES HF5415.3.M35 2012 Assessing consumer behaviour on speculation and shortages of commodities : | THES HF5415.5.M883 2006 Perceived service quality of employees in the utility industry : | THES HF5478.B86 2006 Process of building a strong brand : |
A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management.
Includes bibliographical references and index.
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