Strategic marketing management : global perspectives / David A. Aaker, Damien McLoughlin.
Material type:
TextPublication details: West Sussex : John Wiley, 2010.Description: xiii, 354 p : illISBN: - 9780470689752 :
- HF5415.13 .A23
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Athi-River Campus Open Shelves | HF5415.13.A23 2010 (Browse shelf(Opens below)) | Available | BK90819 | ||
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Athi-River Campus Open Shelves | HF5415.13.A23 2010 (Browse shelf(Opens below)) | Available | BK90818 | ||
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Athi-River Campus Open Shelves | HF5415.13.A23 2010 (Browse shelf(Opens below)) | Available | BK90814 | ||
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Nairobi Campus Open Shelves | HF5415.13.A23 2010 (Browse shelf(Opens below)) | Available | BK90816 | ||
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Nairobi Campus Open Shelves | HF5415.13.A23 2010 (Browse shelf(Opens below)) | Available | BK90815 | ||
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Nairobi Campus Open Shelves | HF5415.13.A23 2010 (Browse shelf(Opens below)) | Available | BK90817 |
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| HF5415.127.H66 2012 Marketing strategy & competitive positioning / | HF5415.13.A23 2010 Strategic marketing management : | HF5415.13.A23 2010 Strategic marketing management : | HF5415.13.A23 2010 Strategic marketing management : | HF5415.13.C45 Effective marketing management. / | HF5415.13.C46 2016 Supply chain management : | HF5415.13.C46 2016 Supply chain management : |
Includes bibliographical references and index.
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